Branding case study for QSL Calibration. Quality Systems Lab is the largest and best-equipped calibration laboratory in South Florida, serving organizations nationwide since 1989. Their ISO/IEC accredited lab provides commercial calibration and testing services for a wide variety of test and measurement equipment. QSL’s highly trained technicians perform on-site calibration services throughout the Southeastern US and Caribbean.
- To create a fresher brand identity that’s current, consistent and visually communicates the company’s values and personality.
- To find more creative ways to connect with the audience and reach more prospects.
- To look professional, after all, people sometimes do judge books by its covers.
Help QSL develop an exciting brand identity that best represents the company as the largest calibration lab in South Florida.
How We Did It
After weeks of intense research, multiple sketches, and great brain- storming sessions with Peter and Julie, our team was able to successfully deliver a fresh and exciting brand identity that visually represents a few of QSL’s key attributes: measurement and precision. The following images display some of the work performed in redesigning the brand as well as our ongoing advertising and marketing campaigns such as direct mailing, email marketing, blog, SEO, social media, video and more.
- Logo Design
- Social Media
- Web Design