Branding Case Study
After serving East Boca Raton and Delray Beach for over 26 years with different optical stores, Dr. Evans decided to open a new store at a more central location in Boca Raton to make access more convenient to existing and new patients residing in the middle and west side of the city.
It’s common to hear businesses claim they’re better than their competitors but when it comes to Bocaview, our goal was to make it easy to see why they are far ahead of their competition in every category, from innovative equipment to the best doctors, staff, product quality and affordable prices.
The optical brings the latest technology in eyecare which makes it for a hassle free experience when patients visit the store. We decided that on top of offering the best technology, it was also important to design the store in a way that reflects the company’s vision of delivering the best available for a complete and enjoyable customer experience.
For a complete store renovation, we changed the flooring, ceiling, painted walls, renovated existing furniture and added a touch of colors, wall art and signage to bring the brands personality to the retail space, giving it a more contemporary feel.
Branding is more than just a cool logo
Branding is an opportunity to create an identity for your business that’s current, consistent and visually communicates your company’s values with personality.
Looking relevant & professional helps your brand’s perception of being trustworthy, increasing your chances to reach skeptical prospects that have yet to know you.
In developing a complete branding identity package, we were asked to work on:
– Naming the new business
– Complete Store Interior Design
– Logo Design & Slogan
– Corporate Identity Kit
– Personalized Designs
– Advertising Material
– Promotional Products
– Video Commercial
– Marketing Campaigns
– Website Development
– Signage and Print
How We Did It
The following images display some of the work performed in building the brand, renovating the retail space and our ongoing advertising and marketing campaigns such as direct mailing, email marketing, blog, seo, social media, video and more.
- Logo Design
- Social Media
- Web Design